Group 1: Financial Performance - In the first half of 2024, the company achieved a total revenue of 1.621 billion CNY, representing a growth of 4.22% year-on-year [1] - The net profit attributable to the parent company was 67.9493 million CNY, an increase of 0.71% compared to the previous year [1] - The net profit after deducting non-recurring gains and losses was 64.6699 million CNY, showing a year-on-year growth of 2.23% [1] Group 2: Market Expansion Strategy - The company adheres to a "multi-brand, multi-category, globalization" development strategy, focusing on the "Derma" and "Philips" core brands for overseas market expansion [1][2] - In the European market, the company leverages local teams and channel networks for brand and product positioning, while also gradually developing cross-border e-commerce [2] - The North American market is primarily developed through cross-border e-commerce, with the team already established [2] - Southeast Asia's market strategy combines online and offline approaches to build competitive advantages and expand core supermarket channels and e-commerce platforms [2] Group 3: Profitability Improvement - The increase in net profit is attributed to product and channel structure optimization, leading to improved gross margins [2] - Continuous growth in the proportion of overseas business contributes to profitability [2] - The company is actively integrating upstream and downstream resources in the industry to promote cost reduction and efficiency enhancement projects [2] Group 4: Product Development and Market Trends - The small home appliance market presents numerous opportunities in both domestic and global markets, necessitating continuous consumer demand insights and technological innovation [2] - The company focuses on creating innovative home appliance products that meet new consumer demands for better user experiences [2] - The current self-manufacturing capacity primarily supports Derma products and ODM products, with water health products mainly produced externally [2][3] Group 5: Incentive Mechanism - The core of the equity incentive plan is to attract and retain talent, aligning the interests of shareholders, the company, and core team members [3] - The plan aims to enhance the company's operational quality by fostering a long-term incentive mechanism [3] Group 6: Competitive Landscape - The competition in the floor cleaning machine sector is characterized by ongoing price competition and the need for improved product experiences [3] - The company aims to differentiate its products through quality control and targeted marketing strategies [3]
德尔玛(301332) - 2024年8月27日投资者关系活动记录表