SPZP(SZ:300616)2024-09-02 09:52Group 1: AI Technology Integration - The company utilizes AI technology as a core driver for development, enhancing productivity systems across marketing, design, production, and logistics [2] - The "AI Design Factory" is a cloud-based virtual design factory that redefines the design service process, allowing stores to focus on demand while the factory centralizes design delivery [2] - After implementing the AI Design Factory, one person can achieve the output equivalent to ten people previously, showcasing significant efficiency improvements [2] Group 2: Customer Pricing and Market Strategy - The average customer price has remained relatively stable in recent years, indicating a balance in pricing strategy and market acceptance [3] - Changes in product structure within the average customer price may arise from market competition, consumer preferences, and promotional strategies [3] - The company has been actively expanding its market presence in lower-tier cities since Q2, enhancing its national channel layout [3] Group 3: Cost Reduction and Profit Improvement - The company plans to optimize direct stores and convert them into franchise stores to reduce fixed costs and enhance profit margins [3] - Continuous cost reduction initiatives are being implemented by the production team, focusing on process optimization and lean management [3] - Organizational restructuring is ongoing to stimulate individual creativity and improve overall organizational efficiency [3] Group 4: International Market Expansion - The company has successfully exported its full-house furniture customization model to countries like Thailand, India, Indonesia, and Singapore [4] - A new overseas recruitment strategy has been launched under the "Sunpina" international brand, targeting regions such as the Middle East, Southeast Asia, and Africa [4] - The establishment of overseas franchise stores in Malaysia and Vietnam marks a significant step in the company's international market development strategy [4]