weizhixiang(605089)2024-09-06 08:54Financial Performance - The company achieved a revenue of 327 million yuan in the first half of 2024, a decrease of 21.53% year-on-year [3] - The net profit attributable to shareholders was 42 million yuan, down 43.37% compared to the same period last year [3] - The net profit excluding non-recurring gains and losses was 41 million yuan, a decline of 43.10% year-on-year [3] Market Strategy - The company is focusing on optimizing product structure, channel expansion, production processes, and technology to enhance operational resilience [3] - A pilot renovation project for over 30 franchise stores in Wuxi has been initiated, with more than 20 stores upgraded and receiving positive market feedback [4] - The company is implementing a "Smart Operation" system to improve management capabilities of franchise stores and is exploring online ordering and local delivery options [4] Sales and Distribution - The company is concentrating its sales efforts in the East China region to improve resource efficiency and increase the return on investment [6] - The sales team is actively promoting and assisting major wholesalers to develop secondary and tertiary customers, aiming to stimulate sales potential in the wholesale channel [5] Cost Management - The company is cautious with expenses, with significant changes in 2024 attributed to increased management costs from the depreciation of a new factory [6] - Cost control measures will be adjusted based on market conditions, with a focus on efficiency improvements during challenging environments [6] Future Outlook - There is an expectation of improved market conditions in the second half of the year, driven by rising prices of beef and pork, indicating an expanding demand [7] - The company remains committed to enhancing operational resilience and adapting to market changes [7]