Group 1: Overseas Market Expansion - The company has established an overseas sales department to expand its international business, utilizing both online and offline channels for development [2] - Offline, subsidiaries are set up in key business areas to assist in the development of overseas channels; online, the company has successfully entered high-growth e-commerce platforms such as Amazon and Shopee [3] Group 2: Profit Margin Improvement - The overall gross margin has seen a year-on-year increase due to a more scientifically adjusted pricing system and optimized production costs [3] - Future strategies include continuous product upgrades and innovations to maintain gross margin and product competitiveness [3] Group 3: New Product Launches - In the first half of 2024, the company has increased R&D investment, launching over ten innovative and diverse new products, which have received positive market feedback [3] - More new products are expected to be launched in the second half of 2024, along with upgrades to existing products [3] Group 4: AI and Health Technology - The company is focused on traditional Chinese medicine and is developing its own AI models, including a small model and plans for a larger model in the future [3] - Collaborative products, such as a head massager with EEG detection, are being developed using big data algorithms [3]
倍轻松(688793) - 【2024-005】投资者关系活动记录表