XIANGPIAOPIAO(SH:603711)2024-09-12 10:45Group 1: Product Development and Launch - The company introduced a new product line of "Freshly Brewed Tea" and "Freshly Brewed Milk Tea" using original tea leaves and liquid milk cups [1] - The new milk tea products, including "Freshly Brewed Milk Tea" with pearl and red bean flavors, aim to attract younger consumers and promote healthier options [1] - The company plans to increase promotional expenses for the new milk tea products based on market feedback [2] Group 2: Sales Performance and Market Strategy - The company reported positive sales feedback for its fresh fruit tea during the peak season, while the frozen lemon tea requires more time for market accumulation [1] - The company has launched over 90,000 vending machines to explore new sales channels [3] - Despite pressure on revenue due to the overall consumption environment, the company expects to maintain a growth trend for the year [3] Group 3: Operational Focus and Future Outlook - The company is focused on stabilizing its existing customer base while continuing product innovation and upgrades [3] - The sales team has been operating steadily, collaborating with the full-category team to enhance sales performance [3] - The company aims to improve the precision and effectiveness of its expense investments this year [3]