Lands' End (LE) Presents at 25th Annual ICR Conference
Household income +209% vs. US population Existing customers spend +100% more in a year than new- to-brand customers. As a digital company, we target behaviors, not specific demographics. We prioritize high-value audiences rather than broad ones. 10 New customers are primarily acquired via search channels. We retain her with relevant contacts such as catalogs and connected digital campaigns. RESPONSIVE We drive highly efficient, targeted print and digital campaigns. We leverage: - Our deep customer purchase ...