汇洁股份(002763) - 2024年9月13日投资者活动记录表

Group 1: Company Overview and Performance - The company reported a slight increase in gross margin due to a reduction in the proportion of outsourced factories and the reversal of inventory impairment provisions [2][3] - As of June 30, 2024, the number of direct stores for major brands includes 784 for Mannifen, 263 for Yves, and 203 for Lanzhuoli [3] - The company has approximately 140 outlet stores, with specialty stores accounting for about 20% of the total [3] Group 2: Financial Metrics and Growth - Online channel revenue increased by 15% year-on-year, accounting for over 40% of total revenue, making it a primary growth channel [5] - The net profit margin for direct brand channels and online channels is around 20%, while the distribution channel has a net profit margin of about 40% [3] - The company’s advertising and online sales expenses have increased, primarily due to rising traffic costs on platforms like Tmall and significant investments in Douyin [2][3] Group 3: Inventory and Supply Chain Management - The company has implemented a new policy for inventory impairment provisions to enhance understanding of user demand and accelerate inventory turnover [3] - Approximately 25% of production is outsourced, with the majority coming from self-owned factories [7] - The return rate for online channels is about 20% for Tmall and 30% for Douyin, while the return rate for distributors is below 15% [5][7] Group 4: Marketing and Customer Engagement - Store renovations are aimed at attracting new customers and enhancing brand value through improved store images [3] - The company plans to refine its operations on Tmall, focusing on member management and product categorization [5] - The company emphasizes the importance of understanding user needs to expand its customer base and enhance online sales channels [7]