HISENSE H.A.(SZ:000921)2024-09-18 09:54Group 1: Policy Impact - The "old-for-new" policy has positively influenced the company's performance in the first half of the year, with expectations for greater impact in the second half as more policies are implemented [1] - Subsidies of 15% on sales prices for appliances meeting certain energy efficiency standards and an additional 5% for higher-rated products are significant in promoting appliance upgrades [1] Group 2: Financial Performance - The company's overseas white goods revenue increased by 36.91% year-on-year, with a gross margin of 11.13%, although still lower than domestic white goods margins [1] - In the first half of 2024, the central air conditioning market share exceeded 20%, while washing machine revenue grew by 26.81% [2] Group 3: Strategic Initiatives - The company is committed to long-term development, improving corporate governance, and enhancing employee motivation through a refined equity incentive mechanism [2] - The company is accelerating globalization and leveraging sports marketing, having sponsored the 2024 UEFA European Championship for the third time, contributing to a significant increase in overseas revenue [2] Group 4: Market Position - The market share of Hisense's fresh air conditioning products has risen to 45.3%, and the automotive air conditioning compressor share ranks second globally [2] - The self-owned brand business proportion has surpassed 80% in overseas operations [2]