WLY(SZ:000858)2024-09-19 09:32Group 1: Performance Metrics - In the first half of 2024, Wuliangye achieved operating revenue of 50.648 billion yuan, a year-on-year increase of 11.30% [2] - The net profit attributable to shareholders reached 19.057 billion yuan, reflecting a year-on-year growth of 11.86% [2] - Since 2016, Wuliangye has maintained nine consecutive years of double-digit year-on-year growth in both operating revenue and net profit [3] Group 2: Brand Development - In the first half of 2024, Wuliangye continued to enhance its brand presence through various high-profile marketing activities, including collaborations with CCTV for Spring Festival and Autumn Festival events [3] - The company launched the "Happy China Year" marketing campaign and engaged in international platforms like the Boao Forum and APEC [3] - Wuliangye initiated the "He Mei Global Tour" and hosted the third "Wuliangye He Mei Cultural Festival" to promote cultural heritage [3] Group 3: Product Strategy - The eighth generation of Wuliangye products maintained stable pricing and increased sales, particularly in the thousand-yuan price range [3] - The sales strategy included a combination of banquet events, QR code red envelopes, and terminal rankings, leading to growth in both sales and banquet activities [3] Group 4: Channel Expansion - In the first half of 2024, Wuliangye added 87 new specialty stores and upgraded 634 existing stores to the fifth generation [3] - The company focused on banquet activities, serving nearly 3 million consumers through these events [3] Group 5: Investor Returns - In 2023, Wuliangye's total cash dividends amounted to 18.1 billion yuan, the highest since its listing, with a dividend payout ratio of 60%, an increase of nearly 5 percentage points from 2022 [4] - Cumulatively, cash dividends have reached 94.1 billion yuan, which is 25 times the total amount raised during the IPO, with a consistent dividend rate exceeding 50% for eight consecutive years [4] - Over the past three years, cash dividends have exceeded 10 billion yuan annually, with plans for steady increases in future dividends as operational performance remains robust [4]