By-health(SZ:300146)2024-09-19 13:58Group 1: Financial Performance - The company aims to control the sales expense ratio at 45% for the year, despite uncertainties in the online environment [2] - The gross profit margin decreased in the first half of the year due to intensified industry competition and rising raw material prices [3] Group 2: Brand Strategy - Key brands for investment in the second half of the year include the main brand, Lifespace, and Jianliduo [2] - The company plans to focus on differentiated product offerings and enhance new retail strategies to strengthen offline channel competitiveness [3] Group 3: Market Dynamics - The traditional health supplement market has seen rapid growth, but there remains significant growth potential in the broader health sector due to diverse consumer demands [2] - The shift from old to new products may introduce short-term uncertainties that could impact company operations [3] Group 4: Sales Channels - Online direct sales accounted for nearly 50% of online channel revenue in the first half of the year, with a significant portion coming from cross-border e-commerce [3] - The company has established a strong competitive barrier in offline pharmacy channels, holding over 30% market share [3]