SANFER ELECTRIC(SH:605336)2024-09-26 08:22Group 1: Market Environment and Challenges - In the first half of 2024, the integrated stove industry faced a slowdown in market demand due to rapid changes in the market environment, intensified industry competition, and cautious consumer sentiment [2][3]. - The company anticipates that the overall market demand for integrated stoves will continue to be affected by multiple factors, including policies promoting appliance consumption such as trade-in and subsidies [3][4]. Group 2: Business Strategy and Product Development - The company will maintain a mid-to-high-end product positioning, focusing on the core area of integrated stoves while expanding product categories related to kitchen solutions [2][3]. - The product lineup has been diversified to include sinks, dishwashers, integrated sinks, embedded kitchen appliances, gas water heaters, cabinets, and integrated cooking centers, with ongoing efforts to develop whole kitchen and whole-house customization [3][4]. Group 3: Marketing and Competitive Positioning - The company aims to enhance its core product competitiveness, diversify its distribution channels, and improve brand marketing capabilities to strengthen its overall strategic layout [2][4]. - A comprehensive multi-channel marketing network will be established to maintain market competitiveness [2][4].