Group 1: Investor Relations Activities - The investor relations activity was conducted online on October 7, 2024, from 15:30 to 16:00 [3] - Participating institutions included various securities firms and asset management companies [3] Group 2: Online Channel Development - The company maintains a leading position in traditional e-commerce platforms like Tmall and JD, with rapid growth in live-streaming e-commerce channels like Douyin [4][5] - In 2023, the company expanded into Douyin live-streaming, achieving significant growth, and plans to shift focus in 2024 from rapid sales growth to sustainable profitability [5] - The company emphasizes a "smile curve" business model, focusing on high-value activities such as product R&D, brand promotion, and channel development [5] Group 3: Offline Channel Strategy - The company is enhancing offline channels by integrating online customer acquisition with offline store transactions, exemplified by the successful launch of the "Panda Hugging Quilt" in Q3 [5] - New initiatives include establishing a WeChat video account for live streaming and collaborating with top influencers for product promotion [5] - The company is also targeting new shopping communities like Dewu and Xiaohongshu to engage younger consumers [5] Group 4: Brand Promotion Strategy for 2025 - The brand strategy for 2025 focuses on the slogan "Choose Taihu Snow for Silk Quilts," with a precise and quantitative approach to brand building [6] - The promotion strategy includes a matrix of high-profile endorsements, collaborations with authoritative media, and engagement with KOLs to amplify brand visibility [6] - The company aims to leverage social media platforms like Douyin, Xiaohongshu, Weibo, Facebook, and Instagram for effective brand communication and consumer engagement [6]
太湖雪(838262) - 投资者关系活动记录表