Group 1: Investor Relations Activities - The investor relations activity was conducted online on October 7, 2024, from 15:30 to 16:00 [3] - Participating institutions included various securities firms and asset management companies [3] - Company representatives included the board of directors, vice president, and board secretary [3] Group 2: Online Channel Development - The company maintains a leading position in traditional e-commerce platforms like Tmall and JD [5] - In 2023, the company expanded into Douyin live e-commerce, achieving rapid growth [5] - The strategy for Douyin in 2024 focuses on sustainable profit growth rather than just sales growth [5] Group 3: Offline Channel Strategy - The company is enhancing offline channels by integrating online customer acquisition with offline store transactions [5] - New initiatives include Douyin local life services and WeChat video account live streaming [5] - The company is also targeting cross-border e-commerce channels like Walmart for overseas expansion [5] Group 4: Brand Promotion Strategy for 2025 - The brand strategy centers on the slogan "Choose Taihu Snow for Silk Comforters" [6] - A matrix communication strategy will be employed, leveraging high-profile endorsements and collaborations with KOLs [6] - The company aims to enhance brand visibility through various social media platforms and innovative consumer engagement activities [6]
太湖雪(838262) - 投资者关系活动记录表