HEILAN HOME(600398)2024-10-30 09:21Financial Performance - Revenue for the first half of 2024 reached 11.37 billion yuan, with net profit attributable to shareholders of 1.636 billion yuan [1] - Hailan Home series contributed 8.917 billion yuan in revenue, group purchase and customization business contributed 1.086 billion yuan, and other brands contributed 906 million yuan [1] - Mid-year dividend of 0.23 yuan per share, totaling 1.105 billion yuan distributed [1] Overseas Expansion - Successfully entered markets in Maldives and Kenya, with total overseas stores reaching 68 [3] - Overseas revenue reached 161 million yuan, a year-on-year increase of 25.44% [3] - Plans to expand into Central Asia and the Middle East in the second half of 2024 [3] Online Business Development - Online channel revenue reached 2.212 billion yuan, a 47% year-on-year increase [4] - Gross margin for online channels was approximately 49% [4] - Key product launches included "Dragon Soaring IP Series", "Fresh Jacket Series", and "Lanzizi Sunscreen Series" [4] Strategic Investments and Partnerships - Acquired 51% stake in Spoz, which manages Adidas retail business in mainland China [5] - Partnered with JD.com for outlet stores, with first JD Outlet store opening in Wuxi on September 25, 2024 [6] Market Conditions and Strategy - Domestic consumer market recovery fell short of expectations in the first half of 2024 [1] - Company focused on market-oriented innovation, brand building, and channel optimization [1] - Future dividend policy will prioritize cash dividends while ensuring sustainable development [1]