新华都(002264) - 2024年11月5日投资者关系活动记录表

Group 1: Company Overview - The company focuses on internet marketing based on data research, including e-commerce sales services, product development, and digital marketing services [1] - It has a deep layout in various industries such as liquor, beverages, daily chemicals, and maternal and infant products [1] - The company is actively expanding in live e-commerce and short video sectors, with nearly 4,000 square meters of operational space in key e-commerce cities like Hangzhou and Beijing [1][2] Group 2: Financial Performance - In the first three quarters of 2024, the company achieved a revenue of CNY 2.775 billion, a year-on-year increase of 41.15% [2] - The net profit attributable to shareholders reached CNY 190 million, growing by 19.55% year-on-year, demonstrating strong operational resilience [2] - The total GMV for the first three quarters of 2024 was CNY 6.5 billion, reflecting a year-on-year growth of 21% [2] Group 3: Strategic Partnerships - The company has established deep strategic partnerships with major brands such as Kimberly-Clark, Yili, and Luzhou Laojiao, enhancing its e-commerce sales capabilities [2] - Collaborations with leading e-commerce platforms like JD.com, Tmall, Douyin, and Kuaishou strengthen its market influence [2] Group 4: Competitive Advantages - The company maintains long-term collaborations with top fast-moving consumer goods brands and has a strong presence in the liquor sector, ranking among the top brand operators on major e-commerce platforms [3] - It possesses robust product development capabilities, having successfully launched significant products like "Six-Year Jiao Tou Qu" [3] - The company leverages extensive data accumulated over years to drive internet marketing and has developed an intelligent platform, "Jiu Ai AI," to support management [3] Group 5: Market Trends - The penetration rate of liquor e-commerce is increasing, driven by the rise of young consumers and improvements in logistics and delivery services [3] - The company is well-positioned to benefit from the ongoing shift towards online liquor purchasing, with significant growth potential in this sector [3] Group 6: Cross-Border E-commerce - The company is expanding its cross-border e-commerce operations by establishing subsidiaries in Indonesia and Hong Kong, providing comprehensive e-commerce services on platforms like TikTok and Lazada [3][4] Group 7: Product Selection Strategy - The company prioritizes quality by collaborating with well-known brands to ensure superior product offerings [4] - It utilizes consumer data insights to tailor product selections based on different price ranges and consumption scenarios, enhancing customer loyalty [4] - The company focuses on providing high cost-performance products while also addressing emotional value through product storytelling and visual presentation [4]