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Celsius(CELH) - 2024 Q3 - Earnings Call Transcript

Financial Data and Key Metrics - Q3 2024 revenue was 265.7million,adecreasefromthepreviousyearprimarilyduetodistributorinventoryoptimization[10]YeartodaterevenuethroughSeptember30,2024,was265.7 million, a decrease from the previous year primarily due to distributor inventory optimization [10] - Year-to-date revenue through September 30, 2024, was 1.02 billion, a 5% increase from the prior year [11] - Gross profit in Q3 decreased 37% to 122million,withgrossprofitmarginsat46122 million, with gross profit margins at 46% compared to 50.4% in the prior year [31] - Non-GAAP adjusted EBITDA for Q3 decreased 96% to 4.4 million, with year-to-date adjusted EBITDA margin at 18.8% [35] - Net income in Q3 decreased 92% to 6.4million,withyeartodatenetincomeat6.4 million, with year-to-date net income at 164 million [35] Business Line Data and Key Metrics - Retail sales increased 7.1% year-over-year, with unit sales up 7.3% [9] - Sales to Amazon increased 21% year-over-year to 27million[18]SalestoCostcoincreased1527 million [18] - Sales to Costco increased 15%, while total club channel sales decreased 4% to 60.5 million [19] - Approximately 12.3% of total North America sales were through the food service channel, with lodging and restaurant points of distribution up 46% and 27% respectively [17] Market Data and Key Metrics - Domestic market share in MULO Plus with Convenience rose to 11.6%, an increase of 10 basis points from the previous year [16] - International revenue grew 37% to 18.6millioninQ32024[30]ThecompanylaunchedinAustraliaandNewZealandinOctober[20]CompanyStrategyandIndustryCompetitionThecompanyfocusesonthreekeygrowthdrivers:attractingnewconsumers,expandingproductavailability,andincreasingconsumptionfrequency[12]RecentinnovationsincludenewflavorslikeGrapeSlushandWatermelonIce,andtheacquisitionofBigBeveragetoenhancesupplychaincontrolandinnovationcapabilities[14][21]ThecompanyisinvestinginAIassistedsellingtoolsandnewtechnologiestoimproveoperationalefficiency[23]Thecompanyisexpandingglobally,withnewmarketsintheUK,Ireland,Australia,NewZealand,andFrance[78][80]ManagementCommentaryonOperatingEnvironmentandFutureOutlookThecompanyexpectstoseealignmentofsellinandsellthroughbeforeQ4ends,withpotentialpressurerangingfromaslightbenefitto18.6 million in Q3 2024 [30] - The company launched in Australia and New Zealand in October [20] Company Strategy and Industry Competition - The company focuses on three key growth drivers: attracting new consumers, expanding product availability, and increasing consumption frequency [12] - Recent innovations include new flavors like Grape Slush and Watermelon Ice, and the acquisition of Big Beverage to enhance supply chain control and innovation capabilities [14][21] - The company is investing in AI-assisted selling tools and new technologies to improve operational efficiency [23] - The company is expanding globally, with new markets in the UK, Ireland, Australia, New Zealand, and France [78][80] Management Commentary on Operating Environment and Future Outlook - The company expects to see alignment of sell-in and sell-through before Q4 ends, with potential pressure ranging from a slight benefit to 15 million [49][51] - Management is optimistic about the sugar-free movement, with over 50% of the energy drink category now sugar-free [41] - The company is focused on increasing availability and expanding placements, particularly in convenience stores [16][60] Other Important Information - The company acquired Big Beverage, a long-term co-packer, to gain greater control over the supply chain and innovation capabilities [21] - A new center of excellence was established in Ireland to drive global innovation, procurement, and supply chain [22] - Two new board members, Hans Melotte and Israel Kontorovsky, were added, bringing extensive global consumer goods experience [24] Q&A Session Summary Question: Cadence for Q4 2024 and 2025 - The company has promotional activities planned for Q4 and is focusing on growth drivers like increasing new consumers and expanding availability [37][38] Question: Consumer Trends and Category Growth - The company needs improved macroeconomic trends and increased traffic to re-accelerate category growth [40][42] Question: Incentive Structure with Pepsi - The incentive program with Pepsi is expected to drive category acceleration through priority periods and further alignment [44][45] Question: Inventory Optimization - The company expects alignment of sell-in and sell-through before Q4 ends, with potential pressure ranging from a slight benefit to $15 million [48][51] Question: Market Share and Consumer Behavior - The company is focused on increasing consumption occasions and bringing back consumers as confidence returns [55][56] Question: International Expansion - The company is expanding into new markets like the UK, Ireland, Australia, New Zealand, and France, with a focus on higher energy drink volume markets [78][80] Question: Shelf Space and Competitive Positioning - The company expects to gain additional shelf space and better placements in 2025, with positive feedback from retailers [84][85] Question: Balance Sheet and Vertical Integration - The company acquired Big Beverage to enhance innovation capabilities and supply chain control, with no immediate plans for further vertical integration [87][90] Question: Execution Playbook and Pricing - The company is evolving its playbook to focus on sugar-free products and increasing availability, with a conservative approach to pricing [95][96][100]