长白山20241112

Summary of Changbai Mountain Scenic Area Conference Call Industry Overview - The conference call discusses the performance of the Changbai Mountain Scenic Area in the tourism industry, particularly focusing on visitor statistics and operational challenges faced in 2023. Key Points and Arguments Visitor Statistics - In the first three quarters of 2023, Changbai Mountain Scenic Area received 2.775 million visitors, a year-on-year increase of 23.5% [2][3] - By the end of October, the total number of visitors exceeded 3.1 million, surpassing the previous year's total of 2.75275 million [3] - The third quarter saw 1.678 million visitors, a growth of 5.85%, impacted by Typhoon "Gemi" which caused a 7-day closure, resulting in an estimated loss of 200,000 visitors [3] Seasonal Performance - The scenic area has distinct seasonal performance: - Winter relies on snow tourism - Summer benefits from peak tourist season - August saw over 20% growth in visitor numbers despite the typhoon [2][4] - October set a record with 292,500 visitors, a 23.7% increase year-on-year [5] Visitor Demographics - The primary visitor demographic is the middle-aged group (31-50 years), with family and senior tourism markets growing in importance [8] - The age distribution shows that 60% of winter tourists are aged 18-40, while summer tourism attracts a more diverse age range [9] Source of Visitors - The main sources of visitors are the three northeastern provinces of China, with Shandong's share increasing, surpassing Heilongjiang [6] - Korean visitors have rebounded to 7.6%, approaching pre-pandemic levels [6] Infrastructure Improvements - Recent improvements in transportation infrastructure, including airport expansions and new high-speed rail lines, have facilitated increased visitor access from Eastern China [7] - The company has invested in new vehicles and staff to enhance capacity, with a budget of 80 million yuan for vehicle procurement [12][13] Revenue and Pricing - Overall revenue increased in Q3 despite weather-related challenges affecting transportation and hotel operations [10] - Average ticket prices decreased due to the closure of the North Slope Tianchi scenic spot, while hotel occupancy rates increased but average room rates fell by 6% [11] Cost Increases - The company faced increased costs due to infrastructure investments and rising labor costs, with a 20% increase in overall labor costs [12] Future Development Plans - Preparations for the winter season include enhancing service quality and optimizing customer experience [14] - Expansion plans for snow tourism include new facilities and activities, aiming to increase daily visitor capacity by 20% [16][17] Policy Support - Government support includes marketing for ice and snow tourism, increased flight routes, and financial subsidies for equipment upgrades [21] Conclusion - The Changbai Mountain Scenic Area is positioned for growth with strategic investments in infrastructure, a focus on diverse visitor demographics, and supportive government policies, despite facing challenges from weather and operational costs.