舍得酒业20241120

Summary of Shede Liquor Industry Conference Call Company Overview - Shede Liquor achieved a revenue of 4.46 billion yuan and a net profit of 669 million yuan in the first three quarters of 2024, with total assets reaching 11.63 billion yuan and shareholders' equity at 7.09 billion yuan [2][3] Core Strategies and Initiatives - The company is actively promoting a youth-oriented strategy by attracting young consumers through cultural and creative products and building a young talent team through internal training [2][4] - Shede Liquor has established a presence in 35 countries and regions, transitioning from trade to deep cultivation in its international strategy, enhancing its global brand influence [2][5] - In response to the adjustment in the liquor industry, the company has adopted a proactive volume control and price support strategy, assisting distributors in enhancing sales capabilities to ensure long-term healthy development [2][6] - For Q4 2024, the company plans to strengthen its old liquor strategy, enhancing brand strength, channel strength, product strength, and organizational strength, while increasing its high-end market share and promoting national and international expansion [2][7] Financial Performance - Liquor products accounted for 90.47% of total revenue, with mid-to-high-end liquor generating 3.50 billion yuan and ordinary liquor 537 million yuan [3] Market Positioning - The company emphasizes a multi-brand matrix strategy alongside its old liquor and youth-oriented strategies to build a sustainable high-quality development model [2] Additional Insights - The company is focusing on enhancing its core competitiveness through initiatives like FC to m ecological innovation and SES Oriental lifestyle aesthetics to address market challenges and opportunities [2][7]