Vatti(002035)2024-11-26 09:21Group 1: Sales Channels and Strategies - The company adjusts sales strategies and product layouts based on market and customer demand changes to achieve a balance in production and sales [1] - The offline channel primarily relies on an agency system, while the online channel combines direct sales and distribution, covering major e-commerce platforms [1] - The company is focusing on developing core stores in lower-tier markets to enhance store turnover rates and improve brand recognition [1] Group 2: Product Development and Innovation - In 2023, the company launched the integrated cooking center, which integrates multiple cooking functions into one product, significantly enhancing user experience [2] - New products introduced include the integrated cooking center, steam and bake machine, and various kitchen appliances aimed at providing healthier options for consumers [2] - The company emphasizes technological innovation to drive product upgrades and improve quality and stability [1][2] Group 3: Market Trends and Competitive Landscape - The kitchen appliance industry is experiencing increased concentration towards leading brands, with smaller brands facing pressure to exit the market [2] - There is a need for brands to expand market recognition through innovative marketing strategies targeting young consumers in first- and second-tier cities [2] - The penetration rate of new categories like dishwashers remains low compared to developed countries, indicating growth potential [2] Group 4: Dividend Strategy - The company has maintained a stable and considerable dividend policy since its listing, aiming to reward investors [2] - Future profit distribution will be determined based on the company's development situation and various factors [2]