Global Advertising_ Citi CMO Survey_ Storm Clouds Gathering; Seek Refuge in Digital

更多资料加入知识星球：水木调研纪要 关注公众号：水木纪要 22 Nov 2024 00:00:00 ET │ 42 pages Global Advertising Citi CMO Survey: Storm Clouds Gathering; Seek Refuge in Digital CITI'S TAKE Citi's 5th CMO Survey (175 CMOs surveyed across 5 countries) signals a more challenged outlook for global advertising and a more defensive skew in terms of key marketing priorities. Geographically, China is the only market where expectations of growth have actually moved up since our last survey while CMOs are most upbeat on the US on a 2-3 year view. ...