XIANGPIAOPIAO(SH:603711)2024-12-12 09:51Group 1: Business Performance and Strategy - The company is currently in the peak sales season for milk tea, with increased channel stocking pace [2] - Meco fruit tea has seen growth due to enhanced frozen product quality and quantity compared to last year [2] - The company is actively exploring sales opportunities in the gift market for Meco fruit tea, preparing for the Spring Festival gift packaging sales [2] Group 2: Marketing and Sales Channels - The company has over 20,000 direct-operated snack retail stores, with Meco fruit tea and other products entering the snack retail channel [3] - Customized products for the snack retail channel have been launched, with trial sales ongoing [3] - The company is focusing on the young consumer demographic for Meco fruit tea, primarily targeting campuses and surrounding areas [4] Group 3: Product Development and Innovation - New products such as "Original Leaf Fresh Milk Tea" have been introduced, with positive sales feedback during trial phases [3] - Meco fruit tea plans to launch a "Light Fruit Tea" series, with product details being refined for a potential launch around the Spring Festival [4] - The company is committed to innovation in milk tea products, focusing on health and youthfulness to meet changing consumer demands [4] Group 4: Financial Outlook and Cost Management - The company is implementing a fiscal year price-locking model for raw material procurement, closely monitoring price trends [4] - There is an expectation of revenue pressure due to the overall consumption environment, with a significant portion of annual revenue concentrated in the fourth quarter [4] - The company aims to maintain a balance between revenue, expenses, and profits while optimizing cost management through packaging updates and lean production [3][4]