3PEAK(SH:688536)2024-12-13 08:21Group 1: Company Overview and Product Introduction - The company, Si Rui Pu Microelectronics Technology (Suzhou) Co., Ltd., focuses on high-reliability long-distance vehicle audio bus chips designed for intelligent cockpit audio systems, addressing challenges such as cable weight, cost, and reliability [2][3]. - The newly released Automotive Sensor Network (ASN) chip reduces cable usage, effectively lowering system complexity, cost, and weight, thereby enhancing vehicle range and audio transmission quality [3]. Group 2: Market Position and Competitive Advantage - The ASN chip aims to break the current market monopoly held by international leading companies, enriching the company's automotive product matrix and facilitating domestic substitution [4]. - The launch of the ASN chip signifies a crucial step in technological innovation and product differentiation, enhancing the company's competitive edge in the automotive market [4]. Group 3: Pricing Strategy and Cost Competitiveness - The company has a broad product layout, making it less susceptible to price competition, and continues to introduce new products to expand its product matrix [4]. - Investments made 2-3 years ago in various dimensions are aimed at enhancing long-term cost competitiveness and overall supply chain capabilities, including the construction of state-owned wafer production capacity and self-owned testing facilities [4]. Group 4: Integration and Future Growth - The company is actively advancing the integration with Chuangxin Micro in business, R&D, and customer resources to leverage synergies and achieve sustainable growth [4].