香飘飘(603711) - 香飘飘投资者关系活动记录表

Group 1: Business Performance - The company is currently in the peak sales season for milk tea, with increased channel stocking pace [2] - Meco fruit tea has shown strong sales performance due to its unique cup packaging and targeted marketing strategies [2][3] - The company has over 20,000 direct-operated snack retail stores, expanding its presence in the snack wholesale channel [2] Group 2: Product Development - The company is preparing for the Spring Festival gift packaging sales of Meco fruit tea, aiming to capture market opportunities [3] - New products, such as the "Original Leaf Fresh Brew Milk Tea," are being trialed, with positive feedback observed in both online and offline sales [3] - Future product plans include launching new flavors of Meco fruit tea and a "Light Fruit Tea" series to cater to diverse consumer preferences [3] Group 3: Market Strategy - The company is focusing on optimizing the positioning of its frozen lemon tea and will increase investment in key cities [3] - Efforts are being made to enhance cost control through strategic procurement and production efficiency [3] - The company aims to maintain a stable growth trajectory in the ready-to-drink segment, driven by Meco fruit tea and effective channel management [4]