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新乳业(002946) - 新乳业投资者关系管理信息
002946NHD(002946)2024-12-17 13:05

Group 1: Company Overview and Strategy - New Hope Dairy is focusing on core areas and markets to enhance market share and brand influence through regional expansion and product innovation [1] - The company is committed to optimizing product structure and cost management to improve net profit margins [1] Group 2: Low-Temperature Products - Low-temperature products contribute over 50% to the main business, with low-temperature fresh milk and yogurt showing high single-digit growth in the first three quarters [2] - The company anticipates continued growth in low-temperature categories due to increasing consumer demand and acceptance, particularly among younger generations [2] Group 3: Brand Management - The company employs a dual-brand strategy, combining a parent brand with local brands to leverage strong brand loyalty in low-temperature dairy products [2] - Nationally recognized products are being developed under unified brand management, exemplified by brands like "24 Hours," "Live Moisture," and "Original Intention" [2] Group 4: Raw Milk Price and Margin Improvement - Current raw milk prices are relatively low due to multiple factors, including supply-demand dynamics and strategic partnerships with suppliers [2] - The increase in gross margin is attributed to product structure adjustments and cost optimization, with plans to strengthen core business areas to sustain margin growth [2] Group 5: Milk Source Structure - The current milk source structure consists of approximately 30% from owned farms, 30% from strategically invested farms, and 40% from social farms and cooperatives [2] - The company aims to maintain this structure to support the execution of its "Fresh Cube Strategy" [2]