香飘飘(603711) - 香飘飘投资者关系活动记录表

Group 1: Product Development and Sales Strategy - The company is focusing on optimizing the product positioning of its frozen lemon tea and will increase investment in major cities to build model markets [2] - The company has over 20,000 direct-operated snack retail stores, with products like Meco fresh fruit tea and frozen lemon tea entering the snack retail channel [2] - New product planning for the milk tea segment will emphasize health and youthfulness, with continuous flavor iterations for Meco fresh fruit tea [2] Group 2: Sales Team and Operational Efficiency - The sales team structure has been optimized, transitioning from a brewing team to a full-category team to enhance collaboration [2] - The ready-to-drink sales team will focus on cities with greater sales opportunities, aiming to improve overall channel operation efficiency [2] Group 3: Financial Performance and Investor Relations - The dividend payout ratio for 2023 has increased to 51.29%, reflecting the company's commitment to investor returns [2] - The company is open to mergers and acquisitions but will proceed cautiously due to associated risks [2] Group 4: Marketing and Promotion - The company is maintaining stable marketing expenditures for existing milk tea products while increasing promotional spending for new products [6] - The company is preparing for the sales of Meco fresh fruit tea gift packaging for the upcoming Spring Festival [3]