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涪陵榨菜(002507) - 涪陵榨菜投资者关系管理信息
002507Fuling Zhacai(002507)2024-12-25 10:11

Group 1: Product Development and Market Strategy - The company has optimized its product categories based on market research results, increasing R&D efforts for future market promotions, with specific plans still in preparation for next year [2] - The company launched a low-salt product in 2022, which is gradually replacing the original version in the market, with feedback leading to the introduction of a 60g original packaging product in select regions [3][5] - The main products' prices have not been adjusted, although the pickled vegetable sauce product saw a price reduction at the end of the year based on terminal feedback [6] Group 2: Channel Expansion and Competition - The company has established a restaurant division in 2023, actively recruiting professionals and collaborating with distributors to expand its restaurant channel [2][7] - The pickled vegetable industry is currently focused on stock competition and market share acquisition in first and second-tier markets, with the company planning targeted promotional activities in response to competitive pressures [7] - New product categories, including radish and pickled vegetables, have been added to the restaurant channel, leveraging their broad consumption scenarios [7] Group 3: Investor Relations and Communication - The investor relations activity was conducted online on December 24, 2024, with participation from various investment institutions [2] - For more recent research and frequently asked questions, stakeholders can refer to the company's published investor relations activity records on the interactive platform [8]