Changhong Meiling (000521)2024-12-26 11:42Group 1: Domestic Refrigerator Business Plan - The company continues to adhere to a "value-oriented, comprehensive efficiency improvement" operational strategy, focusing on "target-oriented, problem-oriented" approaches to face market competition [3] - Product promotion is centered around "fresh, thin, narrow, embedded" strategies, emphasizing "retail focus, premium products, and efficiency enhancement" [3] - A three-tier R&D system is established to enhance product quality and competitiveness, creating a "premium + explosive" product advantage [3] Group 2: Overseas Refrigerator Business Plan - The company aims to enhance product structure, adjust market structure, and optimize customer structure, focusing on product innovation around air cooling, variable frequency, and energy-saving [4] - Emphasis on increasing the proportion of large customers and enhancing support capabilities for them [4] - Digital construction is prioritized to improve R&D efficiency and control inventory and receivables [4] Group 3: Domestic Air Conditioning Business Plan - The company focuses on core technologies and innovation, developing key projects such as intelligent and efficient comfort variable frequency technology [4] - Strengthening both ToC and ToB dual circulation, enhancing strategic cooperation in the B-end [4] - Comprehensive coverage of online and offline channels to improve service integration [4] Group 4: Overseas Air Conditioning Business Plan - The company emphasizes brand development, product focus, channel breakthroughs, and digital transformation for healthy business growth [4] - Continuous introduction of high-end, innovative, and variable frequency products to meet market trends [4] - Commitment to enhancing customer satisfaction through improved product quality and service capabilities [4]