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香飘飘(603711) - 香飘飘投资者关系活动记录表
XIANGPIAOPIAOXIANGPIAOPIAO(SH:603711)2024-12-27 07:51

Group 1: New Product Sales and Strategy - The company is currently trialing two new milk tea products, "Original Leaf Fresh Brewed Light Milk Tea" and "Original Leaf Fresh Brewed Milk Tea," with online sales accounting for a significant portion of the sales feedback being positive [1] - The company plans to focus on health and youth-oriented upgrades in its milk tea segment, with continuous new flavor iterations for the "Meco Fresh Fruit Tea" line [1] - The company aims to actively seize market opportunities in the restaurant channel next year, leveraging the high adaptability of "Meco Fresh Fruit Tea" cup forms [1] Group 2: Snack Channel Development - The company is closely monitoring the development of the snack wholesale channel, with over 20,000 direct-operated snack retail stores currently in operation [1] - Products such as "Meco Fresh Fruit Tea," "Lan Fang Yuan Frozen Lemon Tea," and milk tea products have entered the snack wholesale channel [1] - Customized products tailored for the snack wholesale channel are being developed, with "Meco Fresh Fruit Tea" already launched in the Wancheng Group system [1] Group 3: Sales Team Adjustments - The company has made adjustments to its sales team structure based on the operational effectiveness observed in various cities [4]