长虹美菱(000521) - 长虹美菱投资者关系管理信息

Group 1: Marketing and Sales Strategy - The company has established a comprehensive sales network and service system, focusing on high-quality services across various product categories, including white goods and small kitchen appliances [1] - The marketing transformation emphasizes a management system centered on reasonable commercial inventory and terminal retail prices, shifting from product line sales to a user-oriented service approach [1] - The overseas market strategy focuses on "ice-wash synergy" and channel development, enhancing operational efficiency through collaboration between domestic and international markets [1] Group 2: Domestic Refrigerator and Freezer Industry Plans - The domestic strategy is centered on "value orientation and comprehensive efficiency improvement," addressing market competition and product structure upgrades [2] - Product promotion focuses on "fresh, thin, narrow, and embedded" designs, with a customer-centric approach to product and brand operations [2] - The company aims to enhance channel quality and scale through foundational channel strengthening and new channel breakthroughs [2] Group 3: Overseas Refrigerator and Freezer Industry Plans - The overseas strategy involves product innovation focusing on wind cooling, variable frequency, and energy efficiency, with an emphasis on promoting multi-door refrigerators [2] - The company aims to improve operational quality by optimizing product structure and enhancing customer support capabilities [2] - Digital transformation efforts include improving research and development efficiency and managing inventory and receivables effectively [2] Group 4: Domestic Air Conditioning Industry Plans - The domestic air conditioning strategy emphasizes technological empowerment and innovation, focusing on core technologies such as variable frequency and simulation [2] - The company aims to strengthen both B-end and C-end operations, enhancing channel collaboration and user engagement [2] Group 5: Overseas Air Conditioning Industry Plans - The overseas air conditioning strategy focuses on brand development, product specialization, and channel breakthroughs, with a commitment to enhancing customer satisfaction [2] - The company is dedicated to digital transformation, aiming to create a digital factory and improve integrated operations across supply, sales, and research [2]