WLY(000858)2025-01-02 10:33Group 1: Company Overview and Strategic Direction - The company maintains a stable development tone, emphasizing high-quality growth in 2024 [1] - The overall trend remains positive, with favorable factors for high-quality development becoming more prominent [1] - The direction for progress is clear, further clarifying the path for high-quality development [1] Group 2: Marketing and Sales Strategy - In 2025, the company will focus on enhancing marketing execution, aiming for a "Sales Execution Improvement Year" [2] - The marketing strategy includes stabilizing prices, enhancing sales, improving cost efficiency, and transforming work styles [2] - The company will prioritize price stability to enhance merchant profitability, maintaining a balance between supply and demand for core products [2] Group 3: Product Development - The eighth generation of Wuliangye is the core product, focusing on supply-demand balance and quality service [3] - The classic Wuliangye targets the ultra-high-end market, emphasizing price stability and product value enhancement [4] - Tactical products like 1618 and 39-degree Wuliangye will optimize market policies to improve investment effectiveness [4] Group 4: Internationalization Strategy - The company aims to align with China's economic "going out" strategy, developing models that integrate display and tasting, renowned enterprises and wines, quality and standards, products and culture, as well as food and wine [4] Group 5: Focus on Fragrant Liquor - In 2025, the fragrant liquor division will adhere to a strategy of innovation and expansion, focusing on product sales, brand value enhancement, and solidifying channel foundations [4] - The product strategy will concentrate on key products like Wuliang Chun, Wuliang Chun, and Wuliang Te Tou Qu, while pushing for price adjustments towards reasonable brand value [4]