WLY(000858)2025-01-02 10:33Group 1: Company Overview and Strategic Direction - The company maintains a stable development tone, emphasizing high-quality growth in 2024 [1] - The overall trend of positive factors for high-quality development is further highlighted [1] - The direction for progress in high-quality development is becoming clearer [1] Group 2: Sales Strategy for 2025 - The company will focus on "marketing execution enhancement year" in 2025, aiming to improve brand value [2] - Key marketing strategies include stabilizing prices, enhancing sales, improving cost efficiency, and changing work styles [2] - The principle of maintaining price stability is prioritized to enhance merchant profitability [2] Group 3: Product Strategy - The eighth generation of Wuliangye is the core product, focusing on supply-demand balance and price stability [3][4] - Classic Wuliangye targets the ultra-high-end market, emphasizing price stability and resource focus on key opinion leaders [4] - Tactical products like 1618 and 39-degree Wuliangye will utilize various promotional activities to optimize market policies [4] Group 4: Internationalization Strategy - The company aims to align with China's economic "going out" strategy, developing models that integrate product and cultural promotion [5] - Collaboration with renowned enterprises and products to enhance international presence is emphasized [5] Group 5: Focus on Wuliang Strong Aroma Liquor - The company will adhere to a strategy of "innovation while maintaining integrity" and focus on product sales and brand value enhancement [6] - Specific product strategies will concentrate on key brands while controlling brand quantity and balancing price and value [6]