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燕京啤酒(000729) - 2025年1月2日投资者关系活动记录表
000729Yanjing Brewery(000729)2025-01-03 00:25

Group 1: Company Overview and Strategy - The company is driven by transformation to enhance growth and competitiveness through continuous improvements in production, marketing, and supply chain management [3] - The company emphasizes high-quality development, innovation, and strong branding as key pathways to enhance profitability [5] - The implementation of the Yanjing U8 flagship product strategy aims to optimize product structure and increase the proportion of mid-to-high-end products [6] Group 2: Market Expansion and Channel Development - The company actively expands into new markets and channels, focusing on deepening its presence in emerging markets and high-end product sectors [4] - The "Hundred County Project" has been initiated to develop advantageous county markets, creating a demonstration effect and improving service quality [8] Group 3: Digital Transformation and Supply Chain Management - The company is accelerating its digital transformation in line with the "14th Five-Year Plan," focusing on enhancing core business capabilities through digital technology [9] - A robust supply chain management system is being established to ensure safety, compliance, and sustainable development across the value chain [9]