Meta Platforms(US:META)2025-01-30 00:14Financial Performance - Total Revenue for Q4 2024 reached $48.385 billion, compared to $40.111 billion in Q4 2023[9] - Advertising revenue in Q4 2024 was $46.783 billion, up from $38.706 billion in Q4 2023[9] - Family of Apps (FoA) revenue increased to $47.302 billion in Q4 2024 from $39.040 billion in Q4 2023[9] - Reality Labs (RL) revenue increased slightly to $1.083 billion in Q4 2024 from $1.071 billion in Q4 2023[9] - Income from operations increased to $23.365 billion in Q4 2024 from $16.384 billion in Q4 2023[9] - The operating margin improved to 48% in Q4 2024, compared to 41% in Q4 2023[9] - Net income increased to $14.017 billion in Q4 2024[17] User Metrics - Family Daily Active People (DAP) reached 3.14 billion in Q4 2023 and 3.35 billion in Q4 2024[30] - Family Average Revenue per Person (ARPP) was $10.68 in Q4 2023 and $14.25 in Q4 2024[36] Advertising Metrics - Ad impressions delivered worldwide increased by 17% year-over-year in Q4 2024[41] - The average price per ad worldwide increased by 2% year-over-year in Q4 2024[46] Expenses and Capital Expenditures - Capital expenditures for 2024 were $28.103 billion, compared to $39.225 billion in 2023[25]