米奥会展20250207

Summary of Conference Call Notes Industry Overview - The overall exhibition industry is expected to perform better in 2025 compared to 2024, with signs of recovery in both domestic and international markets. The challenges faced in 2024 were due to multiple factors including government and environmental influences. However, improvements in government finances and economic stimulus measures are anticipated to stabilize the domestic economy. Internationally, political stability in countries like Japan, South Korea, and Germany is expected to promote international trade, leading to an optimistic outlook for the exhibition market in 2025 [4][6][12]. Company Performance and Strategy - The company faced challenges in 2024 due to a misjudgment of market conditions, leading to unmet revenue and profit targets. The initial goal was to achieve around 19,000 products, but only approximately 14,000 were completed. Despite this, the company reported successful exhibition outcomes in Southeast Asia, the Middle East, and the Americas [6][12]. - The company is focusing on digital transformation, upgrading O2O products to AI products, with the first application set for a May exhibition in Vietnam. The introduction of AI smart exhibition services is expected to generate significant revenue [6][31]. Adjustments in Exhibition Plans - In 2025, the company will adjust its exhibition plans by canceling some events in Tokyo, Japan, while increasing exhibitions in India and reducing those in Indonesia. These changes are based on market demand and resource optimization [7][9]. - The company plans to restore exhibitions in India, expecting to attract over 2,000 booths with a gross margin of over 50%, leveraging existing relationships with local suppliers and buyers [9][13]. - The company will enter the Saudi Arabian market in December 2025, anticipating around 1,000 booths due to the upcoming 2030 World Expo and other large projects [11][13]. Market Specific Insights - The Japanese market is becoming increasingly competitive, with the company planning to host four textile exhibitions in 2025, up from three in 2024. Expected booth numbers are approximately 400 in Osaka and 500-800 in Tokyo [8][15]. - The Indonesian market will see a reduction in the number of exhibitions from three to two, aligning with current market demands and resource allocation [10][23]. - In Brazil, the expected exhibition scale is around 1,000 booths, with a 30-40% growth anticipated compared to the previous year due to improved visa conditions [19][20]. Financial Goals and Profitability - The company's strategic goal is to achieve 100% of the profit target set in the equity incentive plan by increasing revenue and profits through high-margin markets like India and Saudi Arabia, while optimizing existing market resources [13][12]. - The company aims to reach a total of approximately 20,000 visitors in 2025, adjusting its growth targets to accommodate the current market conditions [13]. Collaborations and Partnerships - The company is focusing on collaborations with domestic exhibition organizers to enhance its international outreach. Partnerships with notable firms are expected to yield significant results in upcoming exhibitions [27][29]. - The profit-sharing model for collaborative exhibitions is generally a 50-50 split, which helps reduce costs associated with building a sales team [30][29]. Conclusion - The company is strategically positioning itself to navigate the challenges of the exhibition industry by focusing on high-potential markets, leveraging technology, and optimizing its exhibition plans. The outlook for 2025 is cautiously optimistic, with a focus on recovery and growth in key regions [4][12][13].