Financial Data and Key Metrics Changes - YETI reported a 9% increase in sales to 1.84billionforthefullyear2024,withoperatingincomegrowing18309 million and earnings per share increasing 21% to 2.73[46][63]−InQ4,salesincreased7555 million, driven by strong performance in Coolers & Equipment, which grew 17% [48][49] - The company generated 220millioninfreecashflowandendedtheyearwithacashpositionofapproximately360 million [10][64] Business Line Data and Key Metrics Changes - Coolers & Equipment sales in Q4 increased 17% to 189million,withnotablegrowthinhardcoolersandbags[49][52]−Drinkwaresalesgrew3358 million in Q4, with a slight decline in the U.S. market but over 20% growth internationally [52][54] - Direct-to-consumer (DTC) sales increased 10% to 377millioninQ4,representing68109 million in Q4, with full-year international sales increasing 30% to 339million,representing1810 million impact on the year, viewing it as manageable [82][84] Question: Contribution of recent acquisitions to sales - The powered cooler technology acquired is expected to be in development and not contribute to sales in 2025, but it aligns with YETI's product roadmap [88][90] Question: U.S. Drinkware growth dynamics - Management expects U.S. Drinkware to be flat in the first half of 2025 but anticipates a return to growth in the second half due to a robust innovation pipeline [96][100] Question: Competitive environment in Drinkware - Management noted increased promotional intensity but believes their diversified Drinkware strategy is resonating with consumers [112][114] Question: Innovation outlook over the next 12-24 months - Management emphasized a strong innovation pipeline and significant opportunities in the bags category, indicating a focus on new product development [117][118]