Market Expansion - The company is continuously monitoring the domestic market and plans to actively develop it in response to changing consumer habits and economic growth [2] - Currently, the primary market is in North America, with considerations for expanding into Europe, although demand has decreased due to economic conditions [4][5] Product Pricing and Strategy - Product pricing is determined by raw materials, craftsmanship, and structural complexity [2] - The company is adopting a low-price strategy to capture market share in the online business, with expectations for stabilization in the second half of 2024 and positive feedback in 2025 [3] Online Business Development - The company has established its own brand and is primarily selling on Amazon, with plans to explore TikTok based on market conditions [3] - Significant investments in online business have increased costs, including advertising and logistics, impacting net profit despite sales growth [3] Investment and Partnerships - The company is investing in artificial intelligence and semiconductor sectors through various partnerships and subsidiaries [4] - There are no current plans for mergers or acquisitions [4] Competitive Advantage - The company has advantages in product design, technology transfer efficiency, and a strong R&D team, which contribute to its leading position in the niche market [5] - Domestic competitors exist, but they do not focus as deeply on this specific segment [5]
雅艺科技(301113) - 301113雅艺科技投资者关系管理信息20250225