Focus Tech.(002315)2025-02-26 15:26Financial Performance - In 2024, the company's revenue reached CNY 1.661 billion, a 9.31% increase compared to the previous year [2] - The net profit attributable to shareholders was CNY 451 million, reflecting a 19.09% year-on-year growth, including CNY 21.41 million for performance incentive funds [2] - The net profit after deducting non-recurring items was CNY 438 million, also up by 19.08% year-on-year [2] Business Operations - The revenue from Made-in-China.com accounted for 84.24% of total revenue, amounting to CNY 1.399 billion in 2024 [2] - The platform's cash collection increased by over 10% year-on-year, with a membership count of 27,415, an increase of 2,829 members [2] - The company hosted over 30 global thematic events, attracting 15,000 suppliers and enhancing market opportunities [3] AI Application Development - The company launched the AI assistant "AI Mai Ke" in 2023, focusing on integrating AI into daily operations to enhance efficiency [4] - By the end of 2024, over 9,000 members had purchased AI Mai Ke, generating cash income exceeding CNY 45 million [4] - The company plans to explore new AI applications in the foreign trade sector, including product selection optimization and refined store operations [7][8] Future Strategies - The company aims to optimize SEO strategies and enhance platform performance to improve buyer retention and conversion rates [5][6] - A focus on increasing the return on investment (ROI) for advertising spend will guide future marketing strategies [6] - The integration of AI technology into core business operations is expected to enhance overall efficiency and competitiveness [9] Profitability and Cost Management - The increase in gross margin in 2024 is attributed to revenue growth and cost reduction in cross-border operations [10]