supor(002032)2025-02-28 01:20Group 1: Company Performance and Strategy - In 2024, the company launched differentiated mid-to-high-end products, enhancing market competitiveness with innovations like high-end rice cookers and titanium non-coated frying pans [2] - The company maintained stable gross margins through continuous innovation and strong channel advantages, despite a competitive market environment [2] - The company aims to sustain product innovation by leveraging its technological advantages and addressing diverse consumer needs [2] Group 2: Sales and Marketing Channels - Online sales channels, including traditional e-commerce platforms like Tmall, JD.com, and Pinduoduo, remain stable and contribute significantly to sales [3][4] - Social e-commerce platforms such as Douyin, Kuaishou, and video accounts are experiencing rapid growth and contributing incremental sales [4] Group 3: Supply Chain and Cost Management - The company has manufacturing bases in multiple locations, including Yuhuan, Hangzhou, Shaoxing, Wuhan, and Ho Chi Minh City, and has implemented automation upgrades and scale effects to reduce supply chain costs [2] - Future industrial development will focus on cost reduction and efficiency improvement projects to enhance product quality and supply chain management [2] Group 4: Future Outlook - The growth of the company's export business in 2025 will depend on organic growth from major export clients, leveraging manufacturing scale and responsiveness to provide competitively priced products [4] - The updated "trade-in" policy for 2025, which includes rice cookers among other appliances, is expected to have a positive impact on the company [4]