EDIFIER(SZ:002351)2025-02-28 08:52Group 1: Channel Optimization - The company is enhancing traditional online channels, solidifying its position on JD and Tmall, while increasing investments in content-driven social e-commerce platforms like Douyin and Xiaohongshu to boost sales [1] - In overseas markets, the company retains its exclusive distributor model while expanding direct online channels, increasing its influence on international e-commerce platforms such as Amazon, Rakuten, and Shopee [1] Group 2: Technology Development - The company is closely following advancements in artificial intelligence, strengthening its R&D capabilities [1] - Notable products include the MA series smart cloud speakers launched in collaboration with Alibaba in 2015, and the Dreampods series TWS earphones featuring AI bone conduction noise reduction algorithms released in 2020 [3] Group 3: Brand Building - The company announced its first brand ambassador, Wang Yibo, on September 25, 2024, leading to a 410.43% increase in sales across all platforms within the first 72 hours of the announcement [3] - The company is actively pursuing international strategies, signing two NBA players in August 2024 to enhance global brand presence [3] Group 4: New Product Series - The open-ear headphone market is rapidly growing, with the company investing significantly in this area, offering 11 models to date [3] - Recent flagship products include the NeoBuds with adaptive wideband noise cancellation and the S300 speaker, which features Hi-Fi acoustic units and achieves RMS 80W power [3]