BAIRUN CORPORATION(002568)2025-03-03 06:56Group 1: Company Overview - The company, Shanghai Bairun Investment Holding Group Co., Ltd., is involved in the whiskey business since the barrel filling ceremony in 2021, with the first batch of products meeting international standards for three years of barrel aging [2][3] - The first batch of whiskey products from the Laizhou Distillery was officially announced on November 19, 2024, and the limited edition Genesis whiskey has sold out by the end of December 2024 [2][3] Group 2: Whiskey Production and R&D Advantages - The Laizhou Distillery is one of the few globally that possesses both pot stills and column stills, allowing for the extraction of pure or complex flavors in whiskey [3] - The distillery adheres to the strictest international standards in equipment, processes, and barrel aging, ensuring high-quality whiskey products [3] - The company plans to leverage its existing research on local food and beverage flavor trends to develop whiskey products that cater to Chinese consumer preferences [3] Group 3: Future Plans and Market Strategy - As of the end of 2024, the company has stored over 400,000 barrels of whiskey for aging, with plans to continuously invest in increasing the number of whiskey barrels [3] - The company emphasizes product research and will launch more cost-effective products based on consumer research and market conditions [3] - The strategy includes expanding drinking scenarios and target demographics to maintain rapid industry growth [3]