Financial Data and Key Metrics Changes - Revenue for Q4 2024 grew 18% to 24.4millionfrom20.7 million in Q4 2023, driven by member base growth and increasing ARPU [19][20] - Gross margin improved to 88.3% in Q4 2024 from 85.3% in the same quarter last year [20] - Full year revenue increased 12% to 90.4millioncomparedto80.4 million in 2023 [21] - Free cash flow improved by 4millionto2.7 million, up from a negative 1.3millionintheprioryear[23]BusinessLineDataandKeyMetricsChanges−Membercountincreasedto856,000attheendof2024,upfrom806,000attheendof2023,despitesomelossesduetopriceincreases[20]−TheGaiaPluspremiummembershiptiergrewbyover25107 on an annualized basis, driven by pricing strategy and expansion of Gaia Plus subscriptions [11] Market Data and Key Metrics Changes - Direct member growth was 11% in high LTV regions, including the U.S., Canada, and DACH markets [9] - Deferred revenue on the balance sheet grew by 3.4millionfortheyear,supportingcashflowstability[10]CompanyStrategyandDevelopmentDirection−Thecompanyplanstofocusonenhancingcommunityengagementandleveragingtechnologytopersonalizememberexperiences[17]−Investmentinartificialintelligenceandcommunityinitiativesisexpectedtodrivelong−termvalueandimproveretention[13][16]−ThecompanyaimstorolloutAIandcommunityinitiativesalongsideascheduledpriceincreaseinQ12026,whichisanticipatedtoacceleratetop−linegrowth[17]Management′sCommentsonOperatingEnvironmentandFutureOutlook−Managementexpressedconfidenceinachievingrevenuegrowthaccelerationin2025,targetingnorthof128 million in Q1 2025 to accelerate AI and community initiatives [13] - The cash balance as of December 31, 2024, was 5.9million,withanunused10 million line of credit [23] Q&A Session Summary Question: Expectations of growth in 2025 - Management indicated that they expect to accelerate growth north of 12% on an annual basis, with sequential growth starting in Q1 [28] Question: AI initiatives - The company is building an integrated generative AI model to enhance member interactions with content, expected to roll out in Q1 2026 [32][33] Question: Pricing increase impact - Management confirmed that more than half of the price increase had filtered through by the end of 2024, with churn slightly above the initial 6.3% but still manageable [39][41] Question: Igniton product launch - The Igniton brand is planned for launch in May-June 2025, with expectations to exceed previous revenue from self-standing courses [43] Question: Future pricing strategy - A $2 price increase is planned for the end of Q1 2026, reflecting positive results from previous increases [54][56] Question: Balance sheet and debt management - The company plans to maintain its current debt structure and expects to continue with similar arrangements later this year [66][67]