Summary of Key Points from the Conference Call Industry and Company Overview - Industry: Greater China Technology Hardware - Company: Focus on iPhone and iPad builds Core Insights and Arguments 1. iPhone Build Estimates: - The 1Q25 iPhone build estimate has been raised by 2 million units to 50 million units, reflecting a decrease of 32% quarter-over-quarter (QoQ) but an increase of 4% year-over-year (YoY) [2][5][8] - Supply chain checks indicate that February shipments exceeded expectations for both iPhone 16e and mainstream iPhone 16 models, with sustained order strength into March [2][5] - The increase in orders is attributed to early pull-in strength ahead of a tariff hike rather than an increase in demand [2][5] 2. 2Q25 iPhone Build Forecast: - Preliminary estimates for 2Q25 suggest a build of 41 million units, which is down 18% QoQ but up 5% YoY, compared to a historical decline of 15-25% QoQ in 2Q [3][5] 3. iPad Build Estimates: - The 1Q25 iPad build forecast has been increased by 1.5 million units to 11 million units, down 27% QoQ and 4% YoY [4][5][8] - Preliminary estimates for 2Q25 indicate an increase to 11.5 million units, which is up 5% QoQ and 10% YoY [4][5][8] Additional Important Information - Supply Chain Insights: The supply chain feedback suggests stronger-than-expected stocking momentum for new iPad models, indicating proactive measures ahead of tariff changes [4][5] - Market Dynamics: The current order book reflects a cautious optimism, with the potential for early pull-in strength to impact future build momentum [3][5] Conclusion - The conference call highlights a mixed outlook for iPhone and iPad builds, with adjustments made based on supply chain insights and market conditions. The focus remains on navigating tariff impacts and understanding demand dynamics in the technology hardware sector.
大中华区科技硬件:月度数据手册 -2025 年第一季度 iPhone 和 iPad 产量增加