NHD(002264)2025-04-03 11:42Group 1: Company Overview - The company's main business model is based on data research for internet marketing services, including omnichannel e-commerce sales, product development, and digital marketing services [1] - The company has a significant presence in industries such as liquor, beverages, daily chemicals, and maternal and infant products, with nearly 4,000 square meters of live streaming bases and 45 live streaming rooms in key e-commerce cities [1] - The company is actively expanding its overseas market presence through platforms like TikTok, Lazada, Tokopedia, and Shopee [1] Group 2: Partnerships and Collaborations - The company collaborates with leading brands in the liquor industry, including Luzhou Laojiao, Shanxi Fenjiu, and Wuliangye, and has established deep strategic partnerships with major domestic e-commerce platforms like JD.com, Tmall, Douyin, and Pinduoduo [2] - Other industry partners include Yunnan Baiyao, Kimberly-Clark, and Yili, showcasing a diverse portfolio of collaborations [2] Group 3: Financial Performance - In 2024, the company achieved a GMV of 8.2 billion yuan, a year-on-year increase of 7% [3] - The operating revenue reached 3.676 billion yuan, reflecting a growth of 30.18% compared to the previous year [3] - The net profit attributable to shareholders was 260 million yuan, marking a 29.61% increase year-on-year [3] Group 4: Business Strategies - The company aims to leverage the ongoing domestic consumption growth by enhancing product marketing and deepening collaborations with leading brands [3] - It plans to explore new channels and business models while focusing on technology integration, particularly in AI-driven e-commerce marketing [3] - The company has successfully launched strategic products, achieving significant sales, and is actively engaging in event marketing to boost brand visibility [3] Group 5: Future Outlook and Risks - The company acknowledges the uncertainties in actual operating conditions due to various internal and external factors, urging investors to be aware of investment risks [4]