汇洁股份(002763) - 2024年度网上业绩说明会投资者活动记录表

Group 1: Financial Performance - In 2024, the company achieved total revenue of 295,403.21 million yuan, with a net profit attributable to shareholders of 7,904.95 million yuan [3] - The sales expenses exceeded 1.4 billion yuan, primarily due to advertising, online sales, and channel expansion costs [1] - The revenue from the Douyin channel reached 324.35 million yuan, marking an 84.89% year-on-year growth [2] Group 2: Market Strategy - The company is focusing on optimizing its multi-channel strategy, enhancing competitiveness in shopping centers, and expanding into live e-commerce [1][3] - The company plans to deepen its domestic market presence while developing overseas markets, catering to diverse consumer needs [4][6] - The company aims to improve brand influence and product value through a diversified brand strategy [4][6] Group 3: Challenges and Responses - The company faces challenges such as declining consumer confidence and increased costs from new channel investments, which have impacted overall profitability [3][5] - The management emphasizes the importance of understanding user needs and expanding market share in various segments as key to future profit growth [5][6] - The company has committed to maintaining a stable cash dividend policy to provide reasonable returns to shareholders despite stock price declines [3][6] Group 4: Industry Outlook - The Chinese lingerie industry is transitioning to a high-quality development phase, with a large and diverse consumer base driving demand [4] - The market is characterized by a variety of brands and consumer preferences, necessitating a multi-brand strategy for long-term coexistence [4] - Future growth will rely on innovation-driven strategies rather than demographic advantages, with a focus on meeting the evolving needs of different consumer segments [4][6]