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徐家汇(002561) - 002561徐家汇投资者关系管理信息20250411

Group 1: Digital Transformation and Marketing Strategies - The company has implemented a digital system that has saved over 10 million yuan in costs through the "i Purchase Xujiahui" mini-program, which is planned to be upgraded to an omnichannel retail platform [1] - The company is enhancing its digital membership system and optimizing member engagement through data analysis to improve targeted marketing [1][2] - The expansion of "Member Days" promotions and limited-time discounts at Huijin Supermarket aims to stimulate consumer enthusiasm [2] Group 2: Financial Performance and Challenges - In 2024, the company achieved a revenue of 43,805.99 million yuan and a net profit of 422.50 million yuan, reflecting a decline compared to the previous year due to urban renewal projects and store transformations [2] - The decline in performance is attributed to a significant reduction in counter sales and increased costs from asset disposals and renovations [2] Group 3: Future Growth Drivers and Strategic Planning - The company plans to leverage macroeconomic policies aimed at boosting consumption and expanding domestic demand to enhance customer traffic and performance [2] - The strategic development goal is "3+1+X," focusing on urban renewal projects, brand chain development, and integrated digital management to maintain competitive advantages [2][3] Group 4: Industry Outlook and Challenges - The retail industry faces intensified competition and market consolidation, with overall recovery momentum remaining weak due to complex economic conditions [3] - Future consumer demand is expected to shift towards higher quality, sustainability, and personalization, despite challenges such as insufficient effective demand and weak social expectations [3]