罗莱生活(002293) - 002293罗莱生活投资者关系管理信息20250425

Financial Performance - In 2024, the company achieved a revenue of CNY 4.559 billion, a decrease of 14.22% year-on-year, with a net profit of CNY 433 million, down 24.39% year-on-year [3] - Domestic home textile business revenue was CNY 3.737 billion, a decline of 12.42% year-on-year, with a net profit of CNY 462 million, down 13.32% year-on-year [3] - The U.S. furniture business generated revenue of CNY 822 million, a decrease of 21.54%, resulting in a net loss of CNY 28.71 million [3] - In Q1 2025, revenue was CNY 1.094 billion, an increase of 0.57% year-on-year, with a net profit of CNY 113 million, up 26.31% year-on-year [3] Store Operations - In 2024, the company opened 76 new direct-operated stores and closed 168 franchise stores, focusing on core brand development [3] - As of the end of 2024, there were 411 direct-operated stores and 2,227 franchise stores [3] Dividend Policy - Despite a decline in net profit in 2024, the board proposed a dividend of CNY 4 per 10 shares (including tax), totaling over 115% of net profit for the year [3] - The company plans to maintain a minimum mid-term dividend of CNY 2 per 10 shares in 2025 [3] Gross Margin Trends - The overall gross margin for 2024 was 48.01%, with domestic home textile channels showing improvements [4] - Direct-operated channel gross margin was 67.55%, up 0.3 percentage points; franchise channel gross margin was 48.84%, up 1.42 percentage points; online channel gross margin was 53.32%, up 1.11 percentage points [4] U.S. Business Outlook - The U.S. business faced a revenue decline of 21.54% in 2024, with a gross margin of 28.07%, down 5.76 percentage points [4] - The company aims to improve management and cost control to reverse the loss trend in the U.S. market [4] Government Subsidies - In 2024, government subsidies for home textiles were introduced in regions including Shanghai, Anhui, and Jiangsu [4] - The subsidies are expected to boost market confidence and sales, with ongoing support in 2025 [4]