Group 1: Financial Performance - In 2024, the company achieved revenue of 1.868 billion CNY, a decrease of 1.71% year-on-year [2] - The net profit attributable to shareholders for 2024 was 84 million CNY, down 37.67% year-on-year [2] - In Q1 2025, the company reported revenue of 470 million CNY, an increase of 1.5% year-on-year, while net profit was 21 million CNY, a decrease of 37.98% year-on-year [2] Group 2: Sales Channel Performance - In 2024, direct sales revenue was 809 million CNY, accounting for 43.50% of total revenue, with a year-on-year increase of 4.34% [3] - The distribution channel generated 1.051 billion CNY in sales, representing 56.50% of total revenue, but saw a decline of 6.04% year-on-year [3] Group 3: New Retail and Market Strategy - The company established a dedicated team for new retail channels in 2024, collaborating with major retailers like Hema and Walmart [4] - In 2025, the company plans to accelerate partnerships with new retail channels to expand market reach [4] Group 4: Competitive Response - To address competition in the small B-end market, the company aims for high-quality growth through product optimization, efficiency improvements, and strategic cost management [5] - The company will shift from price competition to enhancing quality and efficiency in its operations [5] Group 5: Product Growth and Future Outlook - The frozen prepared dishes segment saw significant growth across all channels in 2024, with a focus on hot pot scenarios in direct sales and expanded product categories in distribution [7] - For 2025, the company plans to invest in R&D and production for baked goods and frozen dishes, while exploring C-end business opportunities and enhancing brand development [8]
千味央厨(001215) - 001215千味央厨投资者活动记录表