GTCL(SZ:000978)2025-04-29 09:18Strategic Initiatives - The "One Core, One Advantage, Two Wings, Three Expansions" strategy focuses on optimizing existing resources and enhancing new growth areas, including AI tourism and low-altitude economy [1] - Specific measures for resource optimization include leveraging AI for new tourism experiences, developing unique cultural products, and collaborating with innovative teams for customized tourism services [1][2] - New growth initiatives involve exploring low-altitude tourism, creating a central scenic area around the Li River, and integrating various tourism resources for a comprehensive experience [2] Performance Improvement Measures - In 2025, the company plans to enhance performance by optimizing non-performing assets, promoting internal growth, and expanding through project development [2] - The company aims to increase its market share in inbound tourism by participating in international promotional activities and improving service quality [2][3] Financial Challenges - Since 2020, the company has faced cumulative losses of nearly 1 billion yuan due to factors such as restricted personnel movement and significant declines in visitor numbers [3] - The 2024 losses were attributed to intensified market competition, natural disasters, reduced investment income, and asset impairment provisions [3] Project Developments - The low-altitude tourism project is progressing, with a strategic cooperation agreement signed in January 2025, and discussions ongoing with partners regarding project details [4] - Cultural projects in collaboration with creative teams are expected to launch soon, enhancing the tourism experience [4] Holiday Preparations - For the upcoming May Day holiday, the company has planned various interactive activities across its scenic spots to enhance visitor experiences [5] - Specific initiatives include themed events, VIP services, and family-friendly activities to attract diverse visitor demographics [5] Service Quality and Brand Image - The company is addressing recent public concerns about service quality by implementing a brand commitment action plan focused on service improvement and accountability [6] - Innovations in service delivery include the integration of AI technology to enhance the tourism experience and the development of high-end customized services [6]