ZHmag(SZ:300224)2025-04-30 00:52Financial Performance - In 2024, the company achieved total revenue of 5.539 billion CNY and a net profit attributable to shareholders of 92 million CNY, reflecting a decline in net profit compared to the previous year [2][3][9]. - The sales volume in the energy-saving and new energy vehicle markets increased by 25%, while the home appliance market saw a 28% increase year-on-year [2][9]. - Despite the growth in sales volume, the company's net profit decreased due to pressure on product prices from low raw material prices, intensified industry competition, and declining prices in downstream application areas [3][6][9]. R&D and Market Strategy - The company adheres to a dual strategy of "leading in technology" and "balancing rare earth resources" to enhance core technology and maintain competitive advantages [4][5]. - The company is actively developing new technologies for emerging applications, particularly in humanoid robots and low-altitude flying vehicles, and has entered the small-batch trial production phase for its "embodied intelligence magnetic materials" project [3][12]. - The company has established a marketing service network in key global markets, including Germany, France, Japan, South Korea, the USA, and Malaysia, to respond quickly to customer needs [14]. Future Outlook - The company aims to pursue quality revenue and high-quality growth in 2025, focusing on adjusting product and customer structures to enhance profit levels and manage market risks [6][12]. - The ongoing development of the new energy vehicle and robotics industries presents significant growth opportunities for the rare earth permanent magnet industry [11][12]. - The company plans to leverage its technological advantages to explore new market opportunities and maintain its position as a leader in the global permanent magnet materials industry [12][13].