Cre8 Direct(SZ:300703)2025-04-30 03:50Group 1: Business Strategy and Market Response - The company has diversified its business into To B (education and leisure) and To C (fitness) segments, mitigating tariff impacts through a production base in Vietnam, which generated revenue of 334 million CNY in 2024 [2][3] - The company plans to actively explore non-US markets and restructure its global supply chain and marketing systems in response to trade tensions [3] - The company has established a product research institute to develop proprietary products, with the AI module 1.0 successfully developed and 2.0 in progress [3] Group 2: Financial Performance - The company reported a 40% revenue growth in Q1 2025, driven primarily by the education and fitness segments, with the subsidiary Ruitfei's revenue increasing nearly 100% [3] - The gross margin of the education and leisure segment has improved, contributing to the overall revenue growth [3] Group 3: Product Development and Market Position - The fitness segment has established brand recognition in the home fitness equipment market, with several products ranking first in their category on Amazon [3] - The company has opened its first offline experience store in the US in April 2025, enhancing brand competitiveness and pricing power [3][4] Group 4: Future Plans and Capacity Expansion - The Vietnam production base is not yet at full capacity, and the company plans to build a new facility in northern Vietnam to further increase production capacity [3] - The company aims to gradually implement price increases in the fitness segment, starting with small batches [3]